---
title: How to Design with the Consumer in Mind
description: Consumers are an absolutely critical part of the product design and development process. As an inventor it’s your job to design products consumers want and need, which can be tough.
---

[![Pivot International](https://offers.pivotint.com/hs-fs/hubfs/Pivot_blue%20stacked%20centered.png?width=160&height=144&name=Pivot_blue%20stacked%20centered.png "Pivot International")](https://www.pivotint.com)

## Call 1-877-206-5001

# Learn how to create a product consumers want!

### Pivot International’s guide to designing for your consumer

![book_05_1.png](https://offers.pivotint.com/hs-fs/hubfs/book_05_1.png?width=195&name=book_05_1.png "book_05_1.png")Understanding your target audience's wants and needs is a critical part of the design and development process. 

Our free ebook, *How to Design with the Consumer in Mind*, will help you create a product that your consumers really want. Learn how to:

- Define your target consumer
- Conduct keyword research online to find out what your target audience is interested in
- Make sure your product adheres to current industry standards

Complete the form at the right to download your copy now!

### Download your free ebook!

[![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Foffers.pivotint.com%2Fproduct-design-ebook%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Foffers.pivotint.com%2Fproduct-design-ebook%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Foffers.pivotint.com%2Fproduct-design-ebook%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Foffers.pivotint.com%2Fproduct-design-ebook%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=How%20to%20Design%20with%20the%20Consumer%20in%20Mind) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Foffers.pivotint.com%2Fproduct-design-ebook%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Foffers.pivotint.com%2Fproduct-design-ebook%3Futm_medium%3Dsocial%26utm_source%3Demail)

11030 Strang Line Road | Lenexa, KS 66215, USA   
**Toll Free:** 1-877-206-5001 | **Phone:** 913-312-6900 |** Fax:** 913-312-6901 | **Email:** [solutions@pivotint.com](mailto:%20solutions@pivotint.com)